The tough days are back and it seems to be a long night before the break of dawn. Time to engage with the grim economic realities that have challenged business like never before. Each of the assumption of the past such as growth rates, consumer behavior, capital availability, investor expectation, has to be reassessed in light of the emerging fiscal situation. And for most, business has to be planned and conducted in a manner that is more realistic than optimistic.

While the scenario may be unusual to many but our more than three decade of association with the economy has given us the experience to reorganize, restructure and reorient businesses to stagnating / declining markets.